Winning leadership brand

3 Factors to Create a Winning Leadership Brand

Jen Roberts Communication, Engagement, Leadership

When you think of a typical career trajectory, most people start out as individual contributors—the doers of the office—and aspire to getting promoted one day. However, many people don’t CHOOSE to be a leader with intention (they take on the role because it’s the next logical step). Once in a position of power, they often feel they’ve arrived. In leadership, there is no arrival. You’ve probably heard the famous Woody Allen quote, “Eighty percent of success is just showing up.” Have you ever stopped to wonder how you “show up” as a leader? I hear people all the time complaining about their employees’ behaviors: they can’t be trusted, they aren’t good communicators, or they just don’t perform up to par. Here’s the reality: Much of what you see in your environment is a reflection of how you lead, both good and bad. Remember that employees often model the leadership behaviors …

Personal Brand

Why Consistency Is the Key to Honing Your Personal Brand

Jen Roberts Communication, Leadership, Management

Anyone who’s worked in or around a marketing department for long knows the importance of branding. Good branding can not only increase your business’s value, but can also provide your team with direction, and make it easier to attract new clients. Luckily, businesses are not the only ones who benefit from establishing a clear brand. A strong personal brand can act as the foundation of a successful career. It can provide you with personal direction, increase your ability to find new opportunities, and help others see the value you bring to the table so your worth will be acknowledged. Many people associate branding with a business’s logo, online identity, or mission statement. What could that have to do with you personally, as a leader within the organization? While how we use language and imagery as individuals is important, authentic branding goes much deeper. Your reputation, professional values, and the style …