Personal Brand

Why Consistency Is the Key to Honing Your Personal Brand

Jen Roberts Communication, Leadership, Management

Anyone who’s worked in or around a marketing department for long knows the importance of branding. Good branding can not only increase your business’s value, but can also provide your team with direction, and make it easier to attract new clients. Luckily, businesses are not the only ones who benefit from establishing a clear brand. A strong personal brand can act as the foundation of a successful career. It can provide you with personal direction, increase your ability to find new opportunities, and help others see the value you bring to the table so your worth will be acknowledged. Many people associate branding with a business’s logo, online identity, or mission statement. What could that have to do with you personally, as a leader within the organization? While how we use language and imagery as individuals is important, authentic branding goes much deeper. Your reputation, professional values, and the style …