Personal Brand

Why Consistency Is the Key to Honing Your Personal Brand

Jen Roberts Communication, Leadership, Management

Anyone who’s worked in or around a marketing department for long knows the importance of branding. Good branding can not only increase your business’s value, but can also provide your team with direction, and make it easier to attract new clients. Luckily, businesses are not the only ones who benefit from establishing a clear brand. A strong personal brand can act as the foundation of a successful career. It can provide you with personal direction, increase your ability to find new opportunities, and help others see the value you bring to the table so your worth will be acknowledged. Many people associate branding with a business’s logo, online identity, or mission statement. What could that have to do with you personally, as a leader within the organization? While how we use language and imagery as individuals is important, authentic branding goes much deeper. Your reputation, professional values, and the style …

Leading by Example: Why Consistency Matters

Jen Roberts Communication, Engagement, Leadership

You’ve probably heard the phrase “consistent action leads to consistent results,” which makes logical sense. The more important, and perhaps unspoken, truth in this statement is that the quality of our results depends not on merely doing something, but on taking intentional action that fits our end goal. In other words, you get out of something what you put into it. Consistency, or lack thereof, can be the defining factor between failure or success. If you have children (or know anyone who does) you’re probably aware of the importance of consistency. Children learn how to behave through reinforcement and punishment and also through observation. To feel secure, children need parents to be consistent with them and are trusted not to send conflicting or confusing messages. Consistency as a parent can be difficult and exhausting, but it is of paramount importance. The same is true in business. One of the most …