According to PWC, 41% of CEOs cite workplace culture as the aspect of their talent strategy that would make the greatest impact on retaining the people needed to remain competitive.

About Difference Consulting

Difference Consulting was founded on the belief that organizational success follows a specific formula:

Aligned Leadership + Engaged Culture + Intentional People Strategies = Thriving Companies

Any organization’s ability to achieve their corporate strategies depends on having the right people with the right skills in place. Developing internal talent is a proven industry best practice to ensure an organization’s future needs can be met.

Most leadership development firms that offer similar services do not specifically focus on strategic alignment to help leadership teams create strong, actionable, holistic strategies that help you engage and retain your top talent.

That’s where we come in.

We work with CEOs, executives, and senior business unit leaders in mid-market corporate entities and higher education to design and implement proactive, cutting-edge people development strategies to get the most from their team.

We’ve spent decades learning exactly what it takes to build collaborative organizations, focused less on hierarchy and more on leveraging team skills and expertise, to adapt and solve problems in new and agile ways.

This is our expertise.

If you’re committed to making a difference by building a positive leadership culture and bringing innovative, actionable strategies to fruition, you’re in the right place.


Jen Roberts, CEO & Founder


As CEO of Difference Consulting, Jen is a leading expert helping organizations strategically build, develop and leverage the unique talents of their leaders and teams. Having successfully led corporate initiatives and advised senior leaders on organizational development, talent management, and succession planning in the private and public sector for more than 17 years, Jen knows what sets successful organizations and leaders apart from the competition.

When she left her corporate job in 2011, Jen founded Difference Consulting using her insider knowledge to quickly land some of the top brands in the country as her own clients. 

Over the past seven years, she and her consulting team have worked with over 500 organizational leaders across more than 30 industries, helping them implement aligned and cohesive people development approaches that encourage greater collaboration and engagement within their organizations. 

Jen takes a “no BS, calls-it-like-she-sees-it” approach with leaders who are used to calling the shots. Clients appreciate the compassion, humor, and integrity she brings to her work as much as a good butt-kicking. Her clients have increased leadership alignment and engagement by up to 60%, improved communication within their team up to 70% and reduced turnover up to 50%. 

In 2015, Jen was inducted into the Forbes Coaches Council. She is an accredited Professional Certified Coach (PCC) through the International Coach Federation (ICF). Jen is a certified master practitioner in The Leadership Circle Profile™ (TLCP 360 and Leadership Culture Survey), Everything DiSC Workplace®, Myers-Briggs Type Indicator™ (MBTI), and Energy Leadership™ Index. She earned her Master’s degree in psychology from Radford University and her Bachelor’s degree in psychology from Virginia Tech. 

Jen and her family live just outside of Savannah, GA, where they can often be found on a soccer field or a nearby beach. Jen is a horror movie buff, and loves traveling, hiking, and celebrating life with a glass of bubbly. 



We build leaders worth following.


  • Have fun—laugh often!
  • Follow the Platinum Rule (Treat others how they want to be treated.)
  • Integrity matters.
  • Always be learning.
  • Drive change and challenge the status quo.

Creating a culture of engagement and empowerment in any organization takes both courage and effort.

And it begins with LEADERSHIP.

Like a single drop of water, you become the catalyst that starts the ripples of change—for your team, your organization, and the world beyond. When you invest in your people and teams, you affect everyone in your sphere of influence and create lasting results.

Being a leader is powerful. Leaders can make or break their organization’s success through their influence. Leadership is not a one-time action; it’s a way of being.

Leaders worth following choose to make a difference in the lives of those they lead.

What is your choice?


Our seasoned team represents a combined 100+ years of professional expertise designing and implementing transformational leadership interventions spanning more than 30 industry sectors.

This group is so good at what they do that any one title can’t fully capture their awesomeness, so we fondly call them “Coach-sultants,” a winning combination of strategic consultants, executive coaches and dynamic facilitators.

Senior Coach-sultant
Senior Coach-sultant
Senior Coach-sultant
Executive Assistant Extraordinaire
Research Maven  
Things You Should Know About Us…

You will never get a one-size-fits-all treatment from us; we believe in a “partnership from the start” philosophy.

We’re not great at coloring inside the lines. Our non-traditional approach to “mainstream” leadership and organizational development initiatives pushes the boundaries, and delivers exceptional results.

Clients have called us Jedi masters, rule-breakers, risk-takers, and innovators (all true).  

While laughter and fun are a non-negotiable part of our process, we take the business of leadership very seriously.

We love working with smart, driven companies and leaders who are committed to investing in their people to take their culture from functional to optimal.

We believe in giving back. When you invest in your organization through any of our programs, we donate our time and a percentage of our profits to support local and global causes that we care about.